"The purpose of a movie star, especially in this current environment that we're talking about, is to get people into the movie seats," he said. Jeff Spross, economics and business correspondent at The Week, says that's not so surprising. "The question will be: Can there be continued success over the next couple of years? Will consumers pay a premium to continue to watch films or other content that may be similar to what they're already seeing?" Movie star economicsįor playing one character - Tony Stark/Ironman - in three Ironman movies and three Avengers movies, it's estimated Robert Downey Jr has earned at least $150 million, and perhaps as much as $300 million.
"There are quite a few nay-sayers who believe that that market is getting very saturated way too quickly," he said. And the more international appeal, the better.ĭoes that necessarily mean action, established stars, and superhero or comic book characters? Lieberman is not sure that can last. ( Supplied)Ĭonsumers will watch them over and over again. Marvel Studios films make money through merchandise, spin-offs and multiple releases. Many of the studios have banked on making only these franchises instead of either mid-size or smaller fare." "Think sheets, T-shirts, cups, mugs, all of those types of items. "The ability to make money on these films is something that is quite unique, because there are often multiple releases, spin-off television franchises, and unbelievable revenue that can be created from consumer products. "Over the past couple of years the big blockbusters have grown significantly in popularity and some of those are generating significant revenue for the film studios," he said. Matthew Lieberman, a director at PwC in Los Angeles, says where many studios used to make 20 to 30 movies a year, they're now focussing on fewer, with bigger budgets.But they're movies that have a long shelf life. And the unpredictability brought by the new digital distribution options.īut there are some winning avenues - and aspiring film-makers would do well to consider the key trends.
There's the decline of DVD rentals and sales.
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